Sara Lee Essay -- essays research papers

Businessman Nathan Cummings bought the C.D. Kenny Co., a Balti more coffee, tea, and sugar wholesaler, in 1939. Cummings soon purchased several grocery firms and later changed the companys name to Consolidated Grocers1945. The operation went public in 1946 and was renamed Consolidated Foods mass in 1954. Two years later CFC bought the Kitchens of Sara Lee, a loot bakery founded by Charles Lubin 1951. Introduced in 1949 and named after Lubins daughter, Sara Lee cheesecake had reverse his some popular product. Soon after, CFC began building its international markets with its send-off European acquisition in 1962. Subsequent to that purchase, it expanded its global front end with the purchases of Douwe Egberts (coffee, tea, and tobacco the Netherlands 1978), Nicholas Kiwi (shoe care and pharmaceuticals, Australia, 1984), and Dim (hosiery and underwear, France, 1989). Using one of its about respected brand names to enhance the publics ken of the company, CFC changed its name to Sara Lee in 1985.1While cheesecake might keep up brought the company fame, its the underwear and hot dogs that bring in more than half of Sara Lees sales. The company operates five scatter descent units in the U.S. and abroad, these accommodate Sara Lee Foods--a major U.S. packaged-meat processor with brands such as Ball Park and Jimmy Dean, Sara Lee Bakery Group--the physical body dickens bakery company in the U.S. (behind Interstate Bakeries) and responsible for fresh gelt as well as frozen cheesecakes, The Branded Apparel crowdwhich tops in U.S. intimate apparel and hosiery (Hanes Leggs, Playtex, and Wonderbra), its java & Tea Worldwide groupthat creates beverage sales worldwide, while the home plate & Body Care group sells Endust furniture cleaner, Kiwi shoe polish, and personify care products in non-U.S. markets. Chicago-based Sara Lee Corporation is a global maker and marketer of high-quality, brand-name products for consumers throughout the world. They have three lines of businesses Food and Beverage, Branded Apparel, and family unit Products. Sara Lee has operations in 58 countries, with products in nearly two hundred nations and has 150,400 employees worldwide. Some may wonder how one company, with thousands of employees in numerous locations, makes indisputable everyone is basing his or her decisions on the corporations values. These are questions Sara Lee executives and em... ...Lees decentralized structure, for this problem. Although COO McMillan has worked to change this, by centralizing 10 separate meat companies into one, they still have remnants of these decentralized firms. This is why the corporation is soon depending on their newest addition to the firm, Brenda Barnes. Sara Lee is banking on Barnes to bring her operational and stigmatization skills to her new position. Barnes resume is filled with successes at well-known consumer product companies, which include Pepsi-Cola North American division. Although Barnes provide b e starting from behind when she takes over Sara Lees day-to-day operations and segmentation strategy, the corporation remains optimistic in her attempt to get Sara Lee cooking.6 Sara Lees mission is to feed, preen and care for consumers and their families the world over. Keeping this in perspective is what Sara Lee will need to remain focused, and reclaim their throne as one of the most successful retailers in the industry. Though this accomplishment may not mother easy, with hard work and strategic planning, Sara Lee has the ability to become number one in its class.