5 Business Projects Term Paper Example | Topics and Well Written Essays - 2000 words

5 Business Projects - Term Paper Example The plaintiff upon receiving the note from the defendant did not send back any response but commenced work the next day by buying lumber necessary for completion of the defendants work. A second note was sent by the defendants countermanding the first note but was not forwarded before the plaintiff started work. The lower court decided that it was the plaintiff’s duty to go down to the defendants premises and commence work as a sign of acceptance and that the plaintiff was not obliged to expressly accept the offer by making either a written or verbal communication to the defendant and that his action to buy lumber for the work would suffice as an acceptance. The defendants were seeking an appeal on this ruling arguing that the plaintiff was obliged to communicate his acceptance before commencing work. They also argued that the note instructing the plaintiff to start work was a proposition rather than an agreement and that it should have been accepted by the plaintiff before either party could be bound by a contract. The appellate court ruled in favour of the defendant on the basis that any offer has to be accepted by an appropriate act. The plaintiff had to communicate to the defendant in a reasonable manner. According to the court, a mental determination which has not been spoken or an outright act to the other party should not be taken as acceptance binding the parties to a contract. Purchasing lumber was a normal routine by the plaintiff and did not communicate to the defendant of his acceptance thus such an act should not by itself be taken as an indication of acceptance. Plaintiff Parker, also well known as Shirley MacLaine Parker, contracted with the defendant, Twentieth Century Fox, to play the female lead in Fox’s planned musical motion picture â€Å"Bloomer Girl.† which would have fetched the plaintiff a total of $750,000. The defendant repudiated the contract before the commencement of the filming and decided not to go on with the filming

Autobiography of a Classroom Essay Example for Free

Autobiography of a Classroom Essay I am a very big classroom in a well-known public school. I cater to needs of the kindergarten class of the school, accommodating I think about eighty five children, a big number isn’t it? I understand that I am the best looking room in the school as, the very small children study here. I am very attractively decorated so that the little ones like to come here every day. The room that is me – is decorated with beautiful coloured pictures. The walls are a blend of some colours I do not know the names of. The furniture that is placed in the length and breadth of the room consists of small round tables to seat four children on each table, and the chairs are also tiny. That is not all, all the furniture is a mixture of many colours. When the children come inside the class they almost fight to sit on certain chairs. That makes me understand that they like the colours and fight for their favourite colours to sit on. At the top two ends of the length of the classroom there are two bigger tables and full size chairs for the teachers to sit. Since there are so many children there are two teachers while in other classes there is only one each. I am a treat for everyone to see. My pleasure knows no bounds when everyone who comes inside the class, admires me, appreciates my get up and the colours that don me. I have the twin advantage of being the most beautiful room in the school and also having the cutest of children coming to spend their time with me. Thus, my life is full of beauty, colour, noise and laughter and at times of course also crying and howling of the children. At times some new entrants to the school come to me with their mothers and, cry as if they had come to the slaughter house to be butchered. At such moments even by heart cries for the little ones and I wonder why man makes these little children come to study if they do not want to. I of course do not know how important studies are for human children, I only feel sad seeing the children cry. My life is full of a very busy schedule though very interesting. The routine of my daily life is so busy that, I do not get any relief for quite long hours. In the morning as early as 6 a. m.two sweepers come open the lock of my room or rather me, and off they start working on me. They sweep my floor, squab it, dust each and every piece of the furniture in me. Thus, I get alerted as soon the room is unlocked. It is not even 8 a. m. when the little brats start pouring inside my body’s doors. At times they enter with so much noise that my whole body feels the rattle of it all. Their movements are so loud that now, I cannot even think of any rest. School bags get flung, tiffin boxes are strewn all about, water bottles are kept just anywhere and there is a lot of commotion all over. Soon the maid enters the room and keeps everything in order and my appearance at once improves and I look tidy and well kept. For these small ones the school hours are just three from, 8 a. m. to 11 a. m. These three hours is my duty time, and just is the time when I also get the day’s entertainment. Being a classroom for the Kindergarten children I get a great chance of hearing conversations between the teachers and the parents. Since this is the first time their children have entered school, parents devote a lot of time to talking about the school and its standards. At times I find that some parents are just too critical and, inspite of getting all the best in this school they always seem to be unhappy and dissatisfied with something or the other in the school. Such parents keep lecturing about things missing in the classroom, the school or even in the playground. When I hear such complaints, my heart sinks and I wonder if they will allow or not allow their children to come to me any more,. For such conversations I have understood that, these days parents pamper the children too much, and it seems that they can never yes, never be satisfied. I am quite surprised to see the vast difference in opinions. While on the one hand I, and also many parents think that I am very beautiful, well kept, and decorated, others of the same clan are always complaining of many defects in my appearance. This gives me a feeling of depression and I do wonder if I can do anything in the matter. After some thinking bouts, I realize that, I can do nothing to satisfy these unhappy parents. I am just here in the hands of the school authorities and stand here as and how they keep me. My working hours are just six, from 6 a. m. when sweepers enter to say 12 noon when I am locked after all children go. After my duty hours I just relax but also feel lonely. No matter what is said about me, I am thoroughly enjoying my life in the cute company of little children. Their company makes me also feel young though now I am quite old. Every summer vacation I am painted afresh, my furniture is painted, and, I am ready to welcome my little friends, new and old with a new look, new enthusiasm and renewed vigour. I pray that my life is forever allowed to remain so interesting and so relaxed. I just love all the children and teachers who come here to me, to work and play in the restricted area within my four walls.

Marx and Nietzsches Theories Essay -- Friedrich Nietzsche Karl Marx P

Marx and Nietzsche's Theories Society is flawed. There are critical imbalances in it that cause much of humanity to suffer. In, the most interesting work from this past half-semester, The Communist Manifesto, Karl Marx is reacting to this fact by describing his vision of a perfectly balanced society, a communist society. Simply put, a communist society is one where all property is held in common. No one person has more than the other, but rather everyone shares in the fruits of their labors. Marx is writing of this society because, he believes it to be the best form of society possible. He states that communism creates the correct balance between the needs of the individual and the needs of society. And furthermore thinks that sometimes violence is necessary to reach the state of communism. This paper will reflect upon these two topics: the relationship of the individual and society, and the issue of violence, as each is portrayed in the manifesto.   Ã‚  Ã‚  Ã‚  Ã‚  Before expounding upon these ideas, it is necessary to establish a baseline from which to view these topics. It is important to realize that we as humans view everything from our own cultural perspective. Marx speaks of this saying, "Your very ideas are but the outgrowth of the conditions of your bourgeois production and bourgeois property, just as your jurisprudence is but the will of your class made into a law for all, a will, whose essential character and direction are determined by the economical conditions of existence of your class."   Ã‚  Ã‚  Ã‚  Ã‚  With this in mind, some perspective on the society of that time is vital. During this time the industrial revolution is taking place, a massive movement away from small farms, businesses operated out of homes, small shops on the corner, and so on. Instead, machines are mass-producing products in giant factories, with underpaid workers. No longer do people need to have individual skills. Now, it is only necessary that they can keep the machines going, and do small, repetitive work. The lower working class can no longer live a normal life following their own pursuits, but are lowered to working inhumane hours in these factories. This widens the gap between the upper and lower class-called bourgeois and proletariat-until they are essentially two different worlds. The bourgeois, a tiny portion of the population, has the majority of the wealth while the proletariat, t... ...che's theories seem firmly embedded in history. The concepts that he proposed allowed a number of great movements to follow. His theories on the Dionysian and Apollonian instincts opened up the deep psycho-analysis field to Freud, in addition to inspiring the existentialist movement. Unfortunately, his work was adopted and used to support the Third Reich when it was attempting to take over the world, and for a while no one would give his work any credit. Justly his work has recently been given the credit it is due, as well as all of his theories becoming again highly discussed, debated, and lamented over.   Ã‚  Ã‚  Ã‚  Ã‚   The theory behind The Will to Power is incredibly well supported despite the fact that it is simply a collection of notes from Nietzsche's later years. It is a wonderful compilation of the premise behind all of his other works and the summary of their individual points. The most amazing aspect of the book and the philosophy is the incredible validity of it even now, over a hundred years after it was written. The social order of his new world needed to be addressed more, but the principles proposed stand sturdily on their own two feet confident in their own will to power.

William Timothy O’Briens Novels :: William Timothy OBrien Essays

William Timothy O’Brien's Novels William Timothy O’Brien has written many stories during his lifetime. The first of which he wrote when he was nine years old. "Timmy of the Little League" was an autobiography of a youngster involved in sports (Myers, 143). As Tim was growing up, he took a break from writing. He began again while serving in the Vietnam war. When he began writing again, he quickly readapted to an autobiographical style of writing. These wartime stories are what has made O’Brien one of the leading writers today. His style is often compared to other factfiction writers; such as Hemmingway, Fitzgerald and Faulkner (Myers, 144). It is said by critics that O’Brien uses a lot of the same plot ideas as used by these other famous wartime authors. Even though similar plots are used, O’Brien uses his own experiences to make the stories realistic and inspirational. The same basic themes runs throughout all of O’Brien’s stories. According to Thomas Myers, all of O’Brien’s work contains these basic principles: "the continual interplay of fact and imagination in fiction and in life; the compulsive, absurd, noble quest for human truth; the difficulty in defining and obtaining the elusive quality of courage; and ongoing human need for fragile, made up, explanatory device we call story." With all of these elements together Tim is trying to write stories that fill his description that "War stories aren’t about war-they are about the human heart at war." While serving in the South China Sea, O’Brien wrote poetry and short vignettes about what he was experiencing. After returning from his Vietnam tour-of-duty, O’Brien wrote If I Die in a Combat Zone, Box Me Up and Ship Me Home. This autobiography is an account of a soldier facing death and searching for courage. O’Brien "offers a particular version of himself who is both a participant telling one man’s story and a symbolic emissary of his culture who exchanges traditional and pop culture myth for hard-earned knowledge of personal transgression and historical experience."(Oates, 438) O’Brien wrote about searching for personal courage while fighting a war he did not believe in. He also touches on the fear he faced as he grew from a naive young boy into a war-torn man. Some of the poetry and vignettes O’Brien wrote during the war show up in If I Die in a Combat Zone." O’Brien wrote this novel to help tell the public about the real horrors and fears that go along with war. This and the rest of O’Brien’s novels are used to show Americans the falsehood of the idea that war is glamorous. The same themes shows up in O’Brien’s second book.

Engineering Ethics Essay

The responsibility of an engineer is to counter to a need through creating or building something according to the stipulated set of guidelines which performs a particular a given purpose. the creation ,plan or device should perform its stipulated functions without fail. However everything must eventually fail in some way to do its given functions in terms f the level of performance. Therefore engineers must always struggle to design their works in such a way that they avoid failure and more so a catastrophic failure which can lead to loss of property, loss of life or possible injury and damage towards the environmental user of that technology through the study and analysis of engineering disasters modern designers in engineering can how to create with little or no chances of failure and what no to do or what is referred to as engineering ethics. This essay is going to focus on the application of engineering ethics and the differences between a good engineer and a poor engineer. It is not a good argument to say that engineers should emulate the public in taking risks because the engineering failure is considered to be an engineering disaster through the public perception of risks. For example almost the same number of people die from airplanes, bicycles and trains but the public perception of the risks associated with air travel is always relatively higher than that of for bicycles and also trains. This is facilitated by the fact that there is much news reporting on airplane accidents and mishaps compared to the rail and road accidents also think it is not a good argument because most of the engineering disasters are considered to be human factors which include ethical failure. Design flaw is also another cause because they mainly result from unethical practices. I don’t think the argument is good because the deficiency in engineering ethics is perceived to be one of the derivation causes of engineering failure. This is because n engineer as a professional bears a responsibility to both the client, the employer, to the general public and to their profession. This means that they should perform their responsibilities in a very conscientious manner. This will not include only acting in the bound of the law but as a n ethical engineer he will try to always avoid conflicts of interest. To avoid this conflicts of interest the ethical engineer will avoid misrepresenting his knowledge by not accepting those jobs which are outside his area of expertise, by acting in the best ever interest of the environment and society, by fulfilling the terms of his contract or agreements explicitly and also by promoting the education of the young engineers in the his field. Many failures reported in engineering ethics usually have many legal consequences (Matscieng. sunysb. edu, 2003). There is a relationship between risk and safety in terms of management and assessment. For example risk management is perceived to be a process that is used to evaluate the probability of harm occurring and also the severity of that harm the results of this risk assessment can then be used to determine how work can be performed safely. If the risk is not acceptable decisions must be made on how supplementary protective measures that will assist in keeping the porkers safe. Safety audit on the other hand is a process that is used to determine whether or not the risk reduction strategy is reliable with the results of the results made during the risk reduction portion of the risk assessment process. Each risk reduction measure should be validated to ensure that is being in accordance with the decisions which are made during the risk assessment. Risk management includes the systematic use of the results of risk decisions when making decisions regarding the best practicable strategy that will be used inn protecting the workers form harm. On the other hand safety management is the system used in ensuring that the risk levels acquired during the risk management are maintained (Industrialsafetyintegration. com, 2008). When accidents occur investigations should be thoroughly done to ensure that the cause is detected. If the cause of the accidents found to have emanated from the designing or creation of the thing then the engineer who designed the thing will be responsible for the accident. One of the dues of diligence to be undertaken in this case include physical assessment test (PCA). PCAs assess the possible costs which will be acquired during the life of a loan. Major electrical, structural, site improvements, HVAC components, and plumbing of each structure are cautiously and totally examined for condition, completion status, general code conformance, sufficiency for their intended use, life cycle costs and extent of depreciation and defection. The other due diligence to be applied is the Probable Maximum Loss (PML). It evaluates the financial loss of a construction on firm soil owing to the vibratory shift from the maximum probable earthquake. PML can be customized to integrate effects of the site state and the value or quality of the building construction. The maximum feasible earthquake used to analyze this loss is defined as the event that has a 10% chance of exceedance in a 50-year disclosure or exposure period, commonly identified as the â€Å"475-year event. † The PML is calculated as a damage proportion that equals the estimated repair charge divided by the substitution cost of the building. The final standard of due diligence to be applied is The Physical Needs Assessment Report (PNA) refers to the actual structural and mechanical requirements necessary for proper building maintenance. The PNA can be a crucial tool in influencing the subject site value and estimated cost in possible repairs or investment in the property. PNA reports can be customized according to a client’s specific inquiry. Upon conclusion of the physical evaluation of the property, AEI provides a synopsis report outlining the costs to correct the deficiencies which have been noted. AEI also devises and presents commendations together with a budget to increase the physical and artistic condition of the property to make best use of its position in the market place. There are various qualities of a good and a bad engineer. For example a good engineer possess a strong analytical attitude for he possesses excellent analytical skill and continuously examines thing he continually thinks of the ways of making work better through his inquisitive attitude. This is unlike poor engineers for they always continue on dwelling on the early knowledge and are lazy because they do not always take time to analyze things. They always lack perception and that is why many up them give out shoddy performances. A good engineer pay attention to all details for he or she knows the consequences of omitting any details. A bad engineer is most likely to be less attentive to all the details and that is why some of the work may have some errors. A good engineer has excellent communication skills for they can translate complex technical lingo into English and also communicates well verbally with clients. A bad engineer has no fluent communication skills and he might also cause miscommunication with his client. a good engineer takes part in continuing education . this is because he always wishes to stay on top of the developments in the engineering industry.. changes in technology happens so rapidly and a good engineer will tend to keep abreast of the new ideas and research a bad engineer rarely notices the changes happening in his job industry and he is also lazy in taking part in the developments taking place is always innovative by developing new systems and also finding new ways of making the existing thing work more efficiently. A bad engineer rarely brings any new ideas at work and he may also lack the motivation when it comes to the actualization of new ideas. A competent engineer shows the ability of thinking logically because he always possesses top- notch logical skills. he has the ability to make sense out of complex systems and always understands how things work and also how problems come about. Incompetent engineers usually have hard time in foreseeing problems and do not apply his ideas logically to ensure that thing flow smoothly in the organization. a good engineer is mathematically inclined. This is because he possesses excellent skills in mathematics for we all know that engineering is an intricate science that usually involves complex calculations of varying difficult. Incompetent engineers are not very sharp mathematically and therefore they are brought down by complex calculations thus giving miscalculated estimates at work. A good engineer possesses very excellent problem solving skills. This is because he detects any causes of the arising issues and solves them immediately to ensure that all things go smoothly. A poor or incompetent engineer rarely solves the problems accordingly. There might be a discontent in his problem solution ideas which may make work operations inefficient. A good engineer is a team player. This is because he understands they are part of a larger together to ensure the success of the project. A bad engineer rarely cooperates in team work for he believes he is the only one excellently qualified or capable. A great engineer has excellent technical knowledge for they tend understand a variety of computer programs and other systems that are commonly used during an engneeriong project (Engineeringschools. com, 2006). There is a very strong relationship between a good engineer and a good person. A good person has a lot of integrity because he is trustworthy and honest. A good engineer also has a strong integrity for he ensures that he is trusted by the people he comes into contact with. A good person is compassionate for he cares about all people in general. A good engineer is also compassionate for he does his work excellently to ensure that no one is hurt through poorly designed structures. A good person happens to be very reasonable and courage because he stands up for what is fair and also points at the right direction always. A good engineer is also courageous for he doesn’t follow the perception of risks according to the public and acts on his ethical standards. A good engineer is also very reasonable because he plans for his actions so that he may not take a wrong step which might be accompanied by a lot of negative consequences. A moral competent person possesses the ability to promote and even desire to secure well being and to diminish human suffering. This is because he or she responds with the appropriate sensitivity and moral feelings when he comes across human suffering. A moral competence person also distinguishes moral and natural harm, right and wrong a moral competent person also shows the willingness to take initiative for appropriate action. He also has moral imagination for he has the ability to come up with alternative courses of action (Cua, 2010). A morally competent person also bears moral persuasion for he has the ability to persuade and also to be rationally persuaded by others. It is very hard for people to make evaluations of moral competence because we know that human beings are always characterized by pretence especially when they want to achieve something. Again moral competence in people is mainly driven by intrinsic and extrinsic motivations which may be personal that the public can not identify. Moral competence evaluations are necessary because if dealing with people who lack moral values can really be frustrating because a person who lacks moral competence rarely acts accordingly (Wilson, 2003). References Matscieng. sunysb. edu. (2003) Engineering Disasters and Learning from Failure. Retrieved on May 18th from http://www. matscieng. sunysb. edu/disaster/ Wilson, A. (2003). Democracy and moral Skills, Retrieved on May 13 from http://webcache. googleusercontent. com/search? q=cache:85JzO3p-0GkJ:www. wcp2003. org/arnold%2520wilson. doc+moral+competent+person&cd=2&hl=en&ct=clnk&gl=ke&client=firefox-a Engineeringschools. com. (2006). Top 10 Qualities of a Great Engineer. Retrieved on May 15th from http://www. engineeringschools. com/engineering-top-10. html. Industrialsafetyintegration. com. (2008). Industrial safety regulation. http://www. industrialsafetyintegration. com/risk-assessment-faq. htm Aeiconsultants. Com. (n. d). Engineering due diligence. Retrieved on May 18th from http://www. aeiconsultants. com/www/services_eng_due. html Cua, A. (2010). Competence, concern, and the role of paradigmatic individuals (chun-tzu) in moral education. Retrieved on May 18 from http://www. questia. com/googleScholar. qst;jsessionid=LyNG4rJ0bvDxQshkQ8QxrKd0d7WF2x0Wxm0Qp69L5qJt6NfQ0Hy5! 497373752! -1807481064? docId=95691114

HOW EXERCISE AFFECTS MOOD essays

HOW EXERCISE AFFECTS MOOD essays Most people know that regular exercise can help you get in shape. But did you know that exercise can not only improve your physical well being, but your psychological state as well? There are many benefits of exercise because exercise affects every single part of your body. Exercise affects your nervous and cardiovascular systems, it affects hormone secretions which can regulate everything from diabetes, weight gain and also your mood. Exercise affects how you walk, talk, breathe, move, think and feel. In addition to the many treatments for depression, exercise has become an attractive new choice to alter a persons mood. Many recent studies have been published supporting the belief that exercise has been proven effective in improving depression and in some cases has been able to prevent it all together. The basic rationale behind these studies is that exercising has very positive effects on an individuals body and mind. In support of the psychological benefits, it has been determined that exercising increases a persons self-confidence as well as provides a feeling of accomplishment and mastery, which in turn may raise an individuals overall outlook (Rice). By assembling the results from fifty-one different studies, JC Spence found that a small but notable increase in self-esteem was linked to the lowering of depression (Artal). In addition to the increase in self-esteem, exercise can also provide a more positive perspective on life. By exercising in group settings the person is placed in an area where it is more likely that he/she will interact with others. The interaction can offer a positive therapeutic affect for those who are so depressed that they choose not to even get out of bed. It seems that the majority of studies dealing with the psychological affects of exercise all conclude that exercise does have a positive affect on depression. Take for instance the experiment done by Martinse...

Youth Culture essays

Youth Culture essays Culture is the patterns of behavior and thinking that people living in social groups learn, create, and share. It refers to a society or group in which many people live and think in the same ways it also distinguishes one human group from others. For instance youth culture. Youth culture is a very big part of a young adults life. The way young adults dress, what they listen to, what they eat and what they do in their free time shows how their youth culture has influenced them. I think that TV and music has a major role in today's youth culture. Many young adults today listen to what is mostly "popular". For instance, I think hat MTV has a big influence in many of the young adults at my school. If they listen to a song on TRL they'll immediatly start loving that song and listen to it all the time. No matter if it's rap, rock or pop. They'll think it's cool and since everyone else is listening to it they'll love it. For clothes in your young teen years if you wear Abercrombie and Fitch people will think you're cool and you'll be part of the group. Many young adults stress out because of our youth culture. If they don't fit in or are in a group then they'll think that they aren't cool or have any friends. Youth culture is just part of our life. I think that adults are pretty much the ones who make up our youth culture because they are the ones who set up MTV and what will be on MTV. They are the ones who design the clothes and try to advertise it to us so that we wear it. And they are also the ones who choose what songs might be popular so that we start liking them. Many adults don't understand our youth culture now a days. Many of them think that our music is just "noise" and they can't even understand what they are saying when us young adults do understand it and enjoy it. Many of the songs do have a meaning and are not just descriminating women. In my opinion I think songs that descriminate women are q...

Advertising job likes and dislikes listening exercise

Advertising job likes and dislikes listening exercise In this listening comprehension you will hear a woman speaking about what she likes and dislikes about her advertising industry job. Listen to what she says and decide whether the following statements are true or false. You will hear the listening twice. Try to listen without reading the listening transcript. After you have finished, check your answers below to see if you have answered the questions correctly. Listen to the selection. Advertising Job Quiz Her job is extremely diverse.She spends a lot of time on the phone.She telephones people to ask them survey questions.The most important thing is what people think.They can lose jobs if sales decrease.She enjoys the artistic nature of her job.Her best idea came when she was brainstorming.Brainstorming is done alone.One great idea alone can bring success.You can lose your job easily.What profession does she work in? Listening Transcript Well, everyday for me is different. I mean to say that some days I speak to clients for hours and hours, and try to convince them that our ideas are the best.   A lot of my time is spent on research. Well, we have to deal with all the viewing and readership figures. We make up our own surveys to discover what a cross section of people think. We dont just look at what people think, but because what really counts is: What sells the goods? The simple fact is that if we dont show a rise in sales we lose a customer.   The part I really enjoy is the creativity. Its funny really. I get ideas in the most peculiar places. The best idea I ever got was one time when I was sitting in the bath. I jumped out and wrote it down immediately. We also do what we call brainstorming. That is: pooling and sharing our ideas. And we get the best ideas this way. That is as a result of teamwork. I mean, alright, we depend on everybody being creative, and this often happens best when youre working alone. But without a good team, no campaign has a hope in hell of succeeding. A good agency is, in fact, a team of individuals who work well alone, but also together.   Hmmm, the drawbacks. Now, the biggest drawback of my work is that you stand or fall by your results. If you cant think of new ideas, or you make an expensive mistake then you get fired. And youre out of a job. Thats always worrying, I can tell you.   Quiz Answers True - Every day is different. She states Well, everyday for me is different.True - Sometimes she spends hours and hours on the phone with one client. She states, I speak to clients for hours and hours and try to convince them that our ideas our best.False - She does research on data they get from surveys. She states  A lot of my time is spent on research.False - Sales is the most important thing. She states  ... because what really counts is: What sells the goods?True - If sales dont rise, they can lose a customer. She states  The simple fact is that if we dont show a rise in sales we lose a customer.True - She really enjoys the creativity. She states  The party I really enjoy is the creativity.False -She was sitting in a bath. She states  The best idea I ever got was one time when I was sitting in the bath.  False - Brainstorming is when everybody gets together to come up with ideas.  She states  ... we call brainstorming. That is: pooling and sharing our ideas.Fals e - Teamwork is required for success. She states  A good agency is a team of individuals who work well alone, but also together. True - If you make a mistake you can get fired.  She states  If you make an expensive mistake then you get fired.  Advertising

Article Review- info enclosed Essay Example | Topics and Well Written Essays - 500 words

Article Review- info enclosed - Essay Example The fire fighters and Hazardous material (Hazmat) response teams who reached the scene evacuated about 200 students from the building. It took some time for the Hazmat team to organize its decontamination set up after which they entered the building for the clean up process. The team reported that less than 1 ml of the chemical had spilled inside the lab and that the spill occurred only within the lab. However due to the hazardous nature of the chemical it took some time for the clean up process to finish and the spill was neutralized at about 5 pm. The surrounding premises were closed for safety reasons between 3 and 5 pm and classes in the building were also cancelled. It was only after the cleanup was complete students were allowed back inside the building. The prompt reporting made by the researcher immediately after the spill was crucial for the quick rescue and cleaning up process. In addition, putting the chemical container under the exhaust hood prevented further spill and inhalation of the chemical, which could have led to serious consequences if inhaled. These steps followed by the researcher without getting panicky are noteworthy. It would be a good example for other students to follow the procedure incase such incidents occur again. The Hazmat team also did a commendable job given the fact that the chemical was potentially hazardous if inhaled accidentally. The neutralization of the spill was carried out by careful planning by the team and only after the entire safety set up was in place in order to avert any mishap during the clean up. The entire process of the rescue operation was done in a planned and efficient manner due to which there was no injury reported. The fact that the Hazmat team performed the set up without any hurry is an indication of their commitment and dedication to the work as any job done hastily without prior planning would not

Journalism, Mass Media and Communication Essay Example | Topics and Well Written Essays - 750 words - 1

Journalism, Mass Media and Communication - Essay Example Public diplomacy makes use of several techniques or channels, one of them being mass media, international broadcasting, in particular. The techniques of mass media are used to directly affect the mass public, while the others especially cultural channels have an orientation towards elite audiences. Public diplomacy has got several geopolitical implementations. For instance, the EU member states are advanced in public diplomacy implementation about their strategies of foreign policy and these days the EU has got a Public Diplomacy Unit and Election Observation in the Action Service of the European External (Gilboa, 1998). Public diplomacy has got a great impact on the power-relation globally. Usually, the nation that advocates for public diplomacy tends to attract more foreigners. When more foreigners move in, the various nations gain because of the investments and taxes the nations subject them to. By the end of the day, the nations that advocate public diplomacy gain (Gilboa, 1998). The hybridity of culture involves the changing of culture as it adapts to various changes. Deterritorialization reinforces the change whereas sets of power relationships that are an unequal condition the change. Cultural industry hybridization represents the global forms and local culture interaction to produce cultural commodities that are dynamically localized. Censorship and adaptation in Malaysia, for instance, are significant hybridization ways monitored and enforced by several non-governmental and governmental bodies (Guan, 2010).

Personal and Professional Practice Assignment Example | Topics and Well Written Essays - 2000 words

Personal and Professional Practice - Assignment Example Appropriate skills coupled with market opportunities determines the best career an individual can adopt. These exceptional skills may fail to materialize if they are not nurtured and developed in the appropriate career environment. Once an individual has identified the most appropriate career based on the set of skills, the next step is to create a strategic plan of entering into the career field and achieving the desired goals within the stipulated period. In alignment with the works of William (2010), my career action plan will encompass 3 years. This will serve as a systematic strategy, which highlights on the steps, and actions with respect to the previous self-evaluation assessment. My strengths include exceptional communication, planning, and leadership skills. I am also enthusiastic, idealistic, and imaginative. In dealing with other members of society, I apply my intuitive personality and persuasion qualities to steers people towards the desired direction. With respect to the available opportunities, I choose pursue the career field of management. After settling on undertaking management, I will seek more information and clarifications from career advisors. This will enhance my identification of the best mentors in the field of management. ... includes securing a first line management job within the first three months, demonstrating competence and gaining experience within the first five months after securing the job and striving to attain the team leader position after the first year. In the first half of the second year, I will use the gained experience and my interpersonal skills to co-ordinate the processes of the team in meeting their deliverables within the given period. By the end of the second year, I am striving to be promoted to the rank of assistant manager in any of the company’s department. My final goal is to head a department by the end of the third year. Based on these goals, I will initiate my plan by identifying potential employers of young managers within the first one month of the first year. I will collect information and profile details of these employers from advertisement articles, magazines, and newspapers. I will also identify the employers from online advertisement databases. Application o f the suitable positions advertised will be the second step after acquiring the employer’s information. I will submit professional resumes detailing all my strengths and weaknesses. Thereafter, I will present my academic credentials to the head offices of the identified parties. All these are in accordance with the principles of developing an action plan as illustrated by William (2010) in his works. Once in the job, I will demonstrate my competence by applying the technical concepts of management in handling any assignment at my disposal. I will strive to acquaint myself with the company’s mission, objectives, and the ethical code of conducts. According to Tricia (2009), being conversant with these three elements will facilitate the performance of my day-to-day responsibilities within the

Managing Nonprofits Research Paper Example | Topics and Well Written Essays - 3750 words

Managing Nonprofits - Research Paper Example This paradigm shift has resulted in certain perceptions that question their integrity, their mission and purpose as well as their role in the society. As more and more nonprofit organizations are adopting the approach, there is a need to redefine their roles and approach towards the society. The tendency to become business-like is a very interesting paradox (Malamut and Thomas, 2008). The nonprofit organizations have been battling with the issue of very less support from governments as well as private donors. At the same time, there was also an increased pressure of demands from the society. Paradoxically, in this situation, efficiency mattered and easiest way to achieve this efficiency was by embracing the best practices of the business world. However, instead of just adopting the best business practices, the non profits went a step further and adopted many business related approaches, there by become more corporate like in their structure as well as approach. One important conseque nce that came out of adopting this strategy was that the culture, business, mission and even public image of the non-profit organizations got undermined. This study is an attempt to identify the public perception about non-profit organizations and to recommend different ways using which these organizations can be managed both efficiently and effectively, maintaining both ethical and legal practices, remaining financially solvent as well as attending to the mission of service. A nonprofit organization is an organization that does not distribute its surplus money to its founders or stakeholders and neither does it goes public to issue stocks or shares. Instead, any funds or surplus amount is used to achieve the primary mission of the organizations (Laidler-Kylander and Simonin, 2009). Organizations such as charities, trade organizations, arts organizations and so on fall under this category. In the parlance of nonprofit organizations,

Juvenile Justice Project (outline) How Teenagers Should be Punished Assignment

Juvenile Justice Project (outline) How Teenagers Should be Punished - Assignment Example These minor violations result in harsh and brutal punishments from them. This is the simplest parenting trap many parents may fall into as at this point parents are trying to win their battle of ego and being superior rather than giving some learning to their child about how to choose good and bad. Parents must remember that this is not the wrestling match or a tug of war but only the time to demonstrate their role in the best possible way. Parents do have some authority over their child but that does not mean to change this into a power struggle scenario. (ii). Negative Impact Of Physical Aggression: Child who suffers a constant hitting by their parents may end up having violent behavior issues later with their friends, siblings or even with their better halves. Conclusion: Thus physical assaults practice on teenagers must be condemned as this may lead to loss of self confidence of child and respect of parents in the eye of child. Certain alternatives for combating the discipline issues with child must be kept in mind for the proper upbringing of the

Managing Nonprofits Research Paper Example | Topics and Well Written Essays - 3750 words

Managing Nonprofits - Research Paper Example This paradigm shift has resulted in certain perceptions that question their integrity, their mission and purpose as well as their role in the society. As more and more nonprofit organizations are adopting the approach, there is a need to redefine their roles and approach towards the society. The tendency to become business-like is a very interesting paradox (Malamut and Thomas, 2008). The nonprofit organizations have been battling with the issue of very less support from governments as well as private donors. At the same time, there was also an increased pressure of demands from the society. Paradoxically, in this situation, efficiency mattered and easiest way to achieve this efficiency was by embracing the best practices of the business world. However, instead of just adopting the best business practices, the non profits went a step further and adopted many business related approaches, there by become more corporate like in their structure as well as approach. One important conseque nce that came out of adopting this strategy was that the culture, business, mission and even public image of the non-profit organizations got undermined. This study is an attempt to identify the public perception about non-profit organizations and to recommend different ways using which these organizations can be managed both efficiently and effectively, maintaining both ethical and legal practices, remaining financially solvent as well as attending to the mission of service. A nonprofit organization is an organization that does not distribute its surplus money to its founders or stakeholders and neither does it goes public to issue stocks or shares. Instead, any funds or surplus amount is used to achieve the primary mission of the organizations (Laidler-Kylander and Simonin, 2009). Organizations such as charities, trade organizations, arts organizations and so on fall under this category. In the parlance of nonprofit organizations,

Should Abortion be Legal Essay Example | Topics and Well Written Essays - 1500 words

Should Abortion be Legal - Essay Example Abortion is a very sensitive issue and proponents of abortion believe that it is the right of the woman to opt for this decision. This stand has been opposed by people who believe that the fetus bears the potential to turn into a complete human being and abortion is equivalent to the ending of an individual’s life. Abortion is a controversial issue and it should only be legally allowed in the circumstances where the life of the mother may be in danger owing to the pregnancy and this practice should not be permitted legally in other circumstances. Abortion has been opposed on ethical, religious as well as medical grounds. An individual should use his liberty and thinking to opt for what he considers correct or incorrect. But this freedom should not be used in a wrong way so that it leads to negative effects. Pope John Paul II explained this issue and presented that all human beings should maintain a correct balance between their rights of liberty and the important decisions of their life. Abortion is an example where this balance is lost. The negativities of abortion should be considered before opting for this strong step. Pro-life supporters and ethical groups argue that abortion should be a practice that should only be restricted for cases where the pregnancy can prove to be a risk for the life of the mother or in other untoward incidents like in victims of sexual assault. But these reasons are the least common reasons which account for abortion cases in the United States. It is seen that only one percent of abortions are carried out under these circumstances and 99 percent of the abortions are done as a method of birth control or for other reasons given by women. A better way should be opted by the government to tackle these issues rather than providing for options like abortion. Better techniques include proper and managed awareness programs for the pregnant woman as well as her family. Furthermore, appropriate health management and support should be provided (Quito 2007). Abortion is also highlighted to be wrong by the religious groups. The religious groups claim that reproduction is a natural process of life and it is an ability provided by God to human beings. To disregard and alter this process is incorrect and not justified even on moral grounds. The role of parents is to care and nurture for their children and this role should not be changed into a brutal step of killing one’s own child for reasons like free will. The drawbacks of abortion have also been put forward by many medical groups on the basis of different studies and researches. A research that was published in the year 1994 in the Journal of the National Cancer Institute provided insight into the fact that a complete pregnancy improved the health status of a woman and proved to be a shield against the occurrence of breast cancer. The chances of breast cancer are 50 percent greater in females who opt for abortion. This risk following is even higher in femal es who already have a genetic susceptibility of the development of breast cancer owing to the occurrence of the condition in family members. According to Dr. James Moran who was the Director at the Cancer Institute, the initial increase in the levels of estrogen in the female body during pregnancy can alter the normal breast cells. In the initial phase,

Russian Cultural Differences in Business Essay Example for Free

Russian Cultural Differences in Business Essay First of all, considering that Russian is my native language, I will warn that it is extremely hard for an American to learn Russian. Grammar is difficult, and we use the Cyrillic alphabet. But this will not be a big problem because every person with higher education in Russia speaks English fluently; we start learning English from 2-3 grades at school. Secondarily, names. Referring to one another by the first name is acceptable only between truly close friends, when meeting with someone-simply state your last name. Typically, Russians use three names: the first name, the last name, middle name is fathers first name, known as a patronymic. Here is an example, I will use my name: Elvira Viktorovna Stasescu. When you become well familiar with an individual, you may be asked to call him or her by the first and patronymic names. One more thing to remember, this made me confused when I came to USA, the date format. Here is the order of the date-06/04/2012; this is today’s date, which is April 4th 2012. Physical contact among Russians is uncommon, especially if you see the person for the first time. Although some gestures may be used, be cautious to control your own. The American OK (thumb and index finger) and ‘V’ signs are offensive gesticulations in Russia. Smacking the open hand over a fist can also be a bad-mannered gesture. Standing with your hands in your pockets may be considered impolite. The thumbs-up signal is positive as it indicates agreement. Eye contact should be recurrent, nearly to the point of staring, it expresses honesty and helps form trust. Speak in a tranquil, modest, tone of voice at all times. Speaking or laughing at the top of your voice in public is discouraged. Russians enjoy giving and receiving gifts. Gifts are normal for social events, especially as â€Å"thank-you†. If you invited to a Russian colleague house, bring a gift such as chocolates, cakes, good wine, and flowers for every woman in the house. And if you are about to buy some flowers for Russian women, bring the odd number, even number of flowers is used only for funerals, same with yellow flowers. Russian business culture has a deeply rooted hierarchy, although the state no longer dominates business as much as it used to. Managers have authority over their juniors and are eventually accountable for the concluding decision. Although you may give your presentation in English, it is important that any material and documents be printed in Russian. Praising and rewarding anyone in public are noticed only with mistrust. It will take a long time for conclusions to be made in Russia, we are particularly suspicious. The handshake is common. The Russian version is a strong hold with a number of quick shakes between two men. If you about to shake hands with a woman, wait until she extends her hand first. Take off your gloves before the handshake. Whistling in a home or other indoor spaces is unacceptable, and it is even referred as a superstition that it will cause a serious monetary damage. Russians feel very much susceptible by uncertain circumstances; it will take a long time to win their trust. Negotiations should be extremely detailed, well prepared and with brief explanations. Russians have a preference to have perspective and background material. Russians appear remarkably formal and distant. Although, formality is considered as a sign of respect. Russia is collectivist country; people belong to groups that take care of them in exchange for reliability. We use more often word â€Å"We† instead of â€Å"I†. Another example, if you are telling a story about you and your colleagues, you will name your colleagues names first and your name at the end. The international manager reconciles cultural dilemmas – the quote by Fons Trompenaars means that in order to succeed on international market, we must know the cultural values and assumptions differences between the countries we conduct our business.

Consumers decisions: Product attributes and branding

Consumers decisions: Product attributes and branding In this research, instant coffee purchasing is selected to study the buying decision of consumers. Three blind taste tests are experimented and proofing that participant tended to choose the popular brand of coffee. Surprisingly, people made different choices in each of the test. The result tells us that without knowing the brand name, their buying decisions are different when comparing with knowing the brand name. In conclusion, brand has a strong influence in consumers decisions. To better understand the blind taste tests, we executed a questionnaire survey immediately. As a result, the survey tells us taste is the most important factor in affecting their buying decisions whereas their second consideration would be price, brand, and influenced by advertisement. This giving an idea that except for the brand and taste, there are many factors should affecting the consumers buying decision. Contents 1. Introduction 1 2. Literature Review 2 2.1. Brand name 2 2.2. Brand Image 4 2.3. Linking brands to consumer perceptions of product 5 2.4. Consumer buying behavior and decision making 6 2.5. Customer satisfaction and loyalty 9 2.6. Product attributes 10 3. Research Methodology 12 3.1. Pilot study 15 4. Findings and discussions 16 4.1. Participants 16 4.2. Relationship of brand, taste and decision 17 4.3. Post-tests evaluation 20 4.4. Buying behavior 23 4.5. Discussions 26 5. Conclusion 28 5.1. Recommendations 28 5.2. Conclusion 29 6. References 30 7. Appendix 33 7.1. Annex: The Blind Test and Questionnaire 33 Lists of Tables and Diagrams Table 4.1 Years of being Nescafe supporters 16 Table 4.2 The participants preference of instant coffee in Test A 17 Table 4.3 The participants preference of instant coffee in Test B 18 Table 4.4 The participants preference of instant coffee in Test C 19 Table 4.5 The No. of people continuing to purchase Nescafe coffee after trying the blind taste tests 20 Table 4.6 The recommendation of coffee to friends after trying the blind taste tests 21 Table 4.7 Satisfaction of Nescafe before the blind taste tests 22 Table 4.8 Satisfaction of Nescafe after the blind taste tests 23 Table 4.9 The factors affecting consumers buying decision of instant coffee 24 Keywords Branding, Brand image, Brand equity, Consumer buying behavior, Consumer buying decision, Customer satisfaction and loyalty, Product attributes Introduction Over the past few decades, a considerable number of studies have been made on the relationship of branding and consumer buying behavior (Fournier, 1994; Keon, 1983), i.e. how the consumer buying behavior affected by branding. Many companies devote lots of money and manpower to build up images for their brands. That is the reason why many studies have focused on this field. In this research will be figured out which factor, brand name or product attributes, plays a critical role in affecting consumer buying decision. In the economists normal approach, price is used as the main tool to explain the consumer buying behavior (Becker, 1996). We carry out blind taste tests and also conduct a questionnaire to find out the impact of branding on consumers preferences. . Literature Review This literature review is going to analysis what has been done in investigating the relationship among brand, consumer buying decision and product attributes. Such information will be digested and modified to be applied to instant coffee purchasing in the Hong Kong market. Brand name In recognition of the growing coffee culture that is sweeping Hong Kong, different tastes of coffee have been rolled out on the market. For example, Nescafe has newly released a new series of coffee Latte in which the image is totally different from the original Nescafe coffee. Old Town coffee has introduced a new series called white coffee. Why do they give new brand names for the new products? Why do they have different images? Is there any advantage for them to do so? According to Armstrong and Kotler (1999), brands can be described as a name, term, sign, symbol, or design, or a combination of these, which identifies the maker or seller of a product or service. Later, Olins (2000) gives a supplement to the definition of brand. He suggests that brand is a device that helps differentiating products from different sellers, without clear branding, in some fields, we literally could not tell one product or service from another. By using brand names, consumers can easily distinguish products from different sellers. Brand Image In the words of Keller (1998), marketers can build up an image for the product to draw customers attention so as to induce more sales (Keller, 1998). Randall (1997) says Brand image is the whole image of the brand existing in the minds of consumers. It is the total information that the consumers have received about the brand. Some scholars think that the brand image can influence consumers buying decisions. Furthermore, Ogilvy (1983) suggests that consumers do not buy products; rather they buy products with a personality. Ogilvy (1983) also suggests the fact that a brand can have a personality or image reflecting that people not only want the basic function offered by the product, but also psychological benefits. If a brand image matches with an individuals image, he/she will purchase that product and may stick to that brand in future (brand loyalty) (Levine, 2003). From the above statements, it seems that consumers are concerned more about the brand image rather than product attribu tes. In the research, we will use the product of instant coffee to test the validity of the above statements. After reviewing the sections of 2.1 and 2.2, we can say that there is an intimate relationship among brand name, brand image and the consumers. Linking brands to consumer perceptions of product In the research, we will investigate how consumers make buying decisions. Perception of a product is crucial in making the buying decision; therefore, it is necessary to find the linkage between brand and consumer perceptions. Olins (2000) suggests that people can have a relationship with a brand: they have an immense emotional content and inspire loyalty beyond reason. Besides, Keller (1998) suggests that what distinguishes a brand from its unbranded commodity is the sum of consumers perceptions and feelings about the products attributes and performance, brand name and what it stands for and the company associated with the brand. In the past, there were only a few instant coffee brands available in the market. In recent yeas, a lot of new instant coffee brands appear in the market, such as Indocafe and Old Town coffee. The traditional branding strategy which has emphasized on product offerings and associated functional and utilitarian benefits is no longer workable in the market. People are now paying more attention to the brand (Levine, 2003). Therefore, it is no wonder many companies create a strong and distinctive brand image for their products so as to differentiate himself from other competitors (Keller, 1998). Advertising is widely used by the companies to build up a brand image. In Hong Kong, many coffee brands have been advertised on TV and in magazine, such as Maxwell house, Nescafe and Mr. Brown. Most studies have found that there are inter-relationships among brand, advertisement and consumers buying decisions (MacKenzie et al., 1986). Besides, that the affective and cognitive-based attitudes towar ds the brand can affect the consumers buying decisions (Homer et al., 1992). Advertising is the primary device used to build the image of a brand and most of the customers usually rely on advertising messages when they make an infrequent purchase for an unfamiliar product (Dowling, 2001).Well-established brands attract increased preference and usage (East, 1997), produce greater emotional ties (Biel, 1993), and boost trust and loyalty (Fournier, 1994). If the statement is true, it indicates that customers perception of products derive from marketing effort such as brand images and brand differentiation in addition to the physical characteristics of the product. What about the product quality? Can product quality influence the perception of product? Consumer buying behavior and decision making In our study, consumer buying decision is our key focus. We will focus on how the consumers make their buying decisions in purchasing instant coffee. We want to know which factors, brand or product attributes, influences most in the process of buying decision making of consumers. Therefore, we must understand the consumer buying behavior and how they make the buying decisions. In the past, consumers were more concerned with a products function- efficiency, reliability, value-for-money, durability and convenience todays customers are prepared to pay more for a stylish product as they become more affluent and visually sophisticated (Henley Centre, 1989). It is no wonder companies put much effort on packaging, product design and advertising. In the words of Bayley (1989), the ambience, the layers of imagery, the texture, the decoding- all of these are vested interests leading to the only rationale: a purchase. Consumer buying behavior refers to the buying behavior of final consumers, individuals and households who buy goods and services for personal consumption (Armstrong et al., 1999). Consumers have to make decisions when there is more than one choice. However, how do the consumers make their buying decisions? Foxall (1980) suggests that consumers will make the buying decisions according to perception, personality, motivation and attitudes. He says that consumer behavior is a process of learning and it depends on how you perceive the product. The process is modified according to the customers past experience and the objectives he or she has set (Foxall, 1980). Besides, Foxall (1980) also suggests that consumers personality and self-image is important in studying consumer buying decision as he believes that consumers only choose products that are consistent with their perceptions of themselves. By using Foxalls (1980) idea, it is not difficult to understand the relationship between brand and consumer buying decision. Once the brand image and consumers image is matched, consumer will purchase that product. Besides, Foxall (1980) also claimed that consumer buying decision is motivated by something more than awareness. It depends on the consumers needs and drives, his tastes and aspirations, plus his attitudes, personality and social environment (Foxall, 1980). Furthermore, Foxall (1980) says that attitudes and buying decision are related and each may influence the other, however, they are not always entirely consistent. Customer satisfaction and loyalty Although our key focus of the research is how the consumers make buying decisions in purchasing coffee, customer satisfaction will also be investigated. In our study, satisfaction refers to the situation when consumers expectations are matched by perceived performance (Blackwell et al., 2001). After purchasing a product, consumers will have a post-purchase evaluation (Foxall, 1980). Consumers will continue to purchase the product if they are satisfied with it. It is called loyalty. Sometimes, they may recommend it to their relatives and friends. In the research, the blind tests will be used to find out how the consumers perceive the product, that is, to see if consumers can recognize the taste of the brand that they have chosen. Previous study has found that customer satisfaction has a positive effect on loyalty and they will repurchase the product again (Oliver, 1997; Mittal et al., 2001). If the consumers are satisfied with the taste of coffee in the blind tests but it is not the brand the consumers used to buy, we can say that brand influences consumers much and the consumers only loyal to the brand but not the product itself. Product attributes According to Armstrong and Kotler (1999), product attributes can be defined as something that can deliver the benefits offered by the product and can add value to the customers. In the words of Keller (1998), product attributes are the ingredients necessary for performing the product or service function sought by consumers. They refer to a products physical composition and are what determine the nature and level of product performance (Keller, 1998). It can be further characterized according to important and optional features, either necessary for a product to work or for allowing customization and more versatile personalized usage (Keller, 1998). In the research, we will focus on the study of instant coffee and we will regard taste as the most important attributes of coffee. Some studies have carried out in which consumers perceive the products they buy and the brands they regularly choose. Taste is used to determine the effect of brand identification on consumers reactions to and evaluations of products (Allison Uhl, 1964; Makens, 1961). The studies conclude that Participants in general did not appear to be able to discern the taste differences among the various brands, but apparently labels and their associations did influence their evaluations. To sum up the literature review, many studies (Allison Uhl, 1964; Keon, 1983; Makens, 1961) have shown that consumers are influenced by branding. However, to what extent will the consumers make their buying decisions according to product attributes? The research will find out the answer. Research Methodology I used the technique of triangulation (White, 2000) in my research in which two techniques, blind taste test and questionnaire, were used. Before conducting the actual survey, I randomly selected 82 people outside a supermarket in Kowloon Bay, Hong Kong and asked them if they had the habit of buying instant coffee. 39 of them stated that they buy instant coffee regularly but 18 of them said that they do not drink instant coffee. In the 39 people, 33 (84.6%) of them said that they usually buy Nestlà ©s instant coffee, Nescafe. 4 (10.3%) of them buy Maxwell House instant coffee and 2 (5.1%) of them buy Old Town instant coffee. I invited the 33 Nescafe instant coffee buyers to do the blind taste test and questionnaire as they were the majority (84.6%) of the respondents. I believed choosing Nescafe instant coffee buyers to be the sample was more representative as they represent the majority of the coffee drinkers that I have asked. However, only 30 of them agreed to participate in the test. The 30 Nescafe instant coffee buyers were my sample population. The sample consisted of 8 males and 22 females who have the habit of buying instant coffee on their own. The blind taste test was carried out in order to find out how the consumers choose coffee. The test was divided into three parts and each part would have 10 participants. In the three blind taste tests, Tsit Wing instant coffee (TW), Maxwell House instant coffee (MH) and Nescafe instant coffee (NC) were used. I chose the three coffees as their price is more or less the same. Every participant had tried the Tsit Wing instant coffee (TW), Maxwell House instant coffee (MH) and Nescafe instant coffee (NC) before. In Test A, three cups of different coffee were given without brand labels. NC was the brand that the sample population used to buy. The participants were asked to taste the coffee and choose one that they would purchase. The data collected in the Test A would serve as a base reference. If the participants like the taste of NC, they will also choose the NC in the test. In Test B, three different cups of coffee were given. Each cup of coffee had a label showing the brand of coffee. The aim of the Test B was to see if there was any difference between Test A and Test B. If they really like the taste of NC, the results in the Test A and B would be consistent. If the results in the two tests are not consistent, it shows that brand influence consumers decision. Test C was carried out to determine if the consumer buying decision was independent of the brand name. The Test C was the same as Test B, except the name of the coffee brand were labeled wrongly. I labeled the cup of MH as TW, the cup of TW as NC and the cup of NC as MH. By comparing with the result obtained in the three tests, we hoped to find out which factors, brand or taste, has a greater influence on the consumers. If the data obtained in the Test A does not match with the data obtained in the Test B, it tells that brand has an influence on consumers decisions. The reason is in Test A, the participants only know the taste of the coffee and they can only choose the coffee according to the taste of coffee. In Test B, however, the participants know both the taste and brand. If their decisions are different, that means the brand affects their buying behavior. For the Test C, the three different coffees were used again. However, their brand names were labeled wrongly this time. Comparing the result obtained in this test to that of in the Test B, if the result has a big difference, that means the brand has a greater influence than the taste on the decision of participants. Besides, questionnaire (Annex 7.1) was also used to obtain data. The questionnaire, used immediately after the blind taste tests, consisted of five questions with choices given. Pilot study The pilot study made me realize that what I need is to observe their buying behavior which cannot be asked but observed. Therefore, I decided to do the blind taste tests and questionnaire instead of doing an interview which allowed me to focus on measuring the influence of brand and taste on the consumers decisions. Afterwards, I decided to carry a three blind taste tests with three groups of people. I enjoy to take this chance tend to do all blind taste test is they will remember the taste of the coffee in the test, and finally affect their choice in the next following tests. Findings and discussions Participants Of the total number of 30 respondents, 8 (26.7%) were males and 22 (73.3%) were females. All of them were NC consumers. More than a half people had 1 to 3 years NC purchasing experience and 70% of them had at least 1 year purchasing experience. From the data, we can assume that some participants are experienced in purchasing instant coffee and the results obtained from them are valuable to discuss and analyze. Relationship of brand, taste and decision In the research, blind taste tests were used to find out how the consumer made decisions regarding brand and taste in purchasing instant coffee. Three tests were carried out. In each test, participants were given three cups of different coffee. In Test A, three cups of coffee without brand name were given. In Test B, brand name was given to each cup of coffee. In Test C, brand names were given but placed wrongly on each coffee. In Test A, three cups of coffee without label were given to participants to taste. Surprisingly, the result was not consistent with our expectation. In other words, taste was the only reason for their choices in the Test A. The result told us that without knowing the brand name, their preferences were different when comparing with knowing the brand name. In this test, the result was changed because the participants knew the brand name when comparing with the result of the Test A. There was a 30% increase in the NC and a 30% decrease in the MH. The data showed that the brand really influenced participants when deciding the coffee. In Test C, the participants had to taste three cups of different coffee in which the brand labels were placed wrongly. The result was very close to that of Test A. That means they chose as if just chose by the taste only. It gave us a hint that with a different label on the cups, their choices were different. What we can conclude is that the brand plays an important role in affecting buying decision of participants. Post-tests evaluation After the three blind taste tests, the participants in Test A and C were told about the correct branding of the coffee they had tried. All the participants were asked if they would continue to purchase the NC after trying the tests. As shown in the Table 4 .5, only 30% of the participants would firmly say yes. Half of them had a second thought of their decisions. It told us that they started to think about their perceptions of NC coffee. It implies that the participants will also consider the taste when purchasing instant coffee. Participants were asked to choose one coffee to recommend to their friends after trying the blind taste tests. The result was shown in Table 4 .6. The result was very interesting that about half of them recommend NC to their friends while another half suggested MH, was most people voted due to the taste in the Test A. It implies that branding and taste also have a strong influence in consumers buying behavior. Participants were asked if they were satisfied with the NC. Before the blind taste test, over 40% of the participants were satisfied with the NC. However, after the blind taste tests, only 17% were satisfied with it and there was 13% of participants were dissatisfied. From the result in Fig. 4 .7 and Fig. 4 .8, we can see that the participants were influenced by the blind test. We can say that beside the factors related to the products, there are some other factors may affect our buying decision. Buying behavior In the research, participants were asked immediately after the blind taste tests about how they made the buying decision when purchasing instant coffee. Factors affecting buying decision In the research, the participants were asked to give factors they thought were influential in making the buying decision in the questionnaire. The answers were shown in the Table 4 .9. In Fig. 4 .9, it shows the most influential factor affecting buying decision. 63% of the participants regard Taste was the most influential (Table 8.1), 13% voted for Influenced by advertisement, 10% for Brand image, 7% for Price and 7% for Word-of-mouth. Nobody voted for brand in the questionnaire. Comparing to the results obtained in the blind tests, the results were inconsistent. In the blind tests, it was found that the influence of the brand was greater than the influence of the taste. In Fig. 4 .10, it shows the top three influential factors affecting buying decision regarding to instant coffee purchasing. Nearly one-third of the whole population voted for the Taste, the second one was Price (20%) and the third were Brand (13.3%) and Influenced by advertisement (13.3%). The Fig. 4 .10 shows that Price is also an important factor in making the buying decision. The data gives us an idea that beside brand and taste, there are many factors should be considered in making the buying decision. Discussions According to the three blind taste tests and the questionnaires done by the participants, we can see that the brand influence was strong to the participants. In the Test A, participants did not know the brand but the taste. They chose the coffee according to the taste. More than 50% of the NC buyers chose MH. However, when the brands were labeled on each cup of coffee in Test B, 50% of the NC buyers choose NC. In Test C, three cups of coffee were given with the wrong brand labels, the result showed that participants tend to choose coffee according to the brand name as 60% of the NC buyers chose MH which was labeled with a NC label. The three test results indicate that brand affects consumers decisions and which is supported by Olins (2000) and Keller (1998). Olins (2000) suggests that brand helps people to differentiate products from different sellers. Besides, Keller (1998) suggests that brand is an external aspect of product and it can affect the purchase or consumption procedure. Besides, the participants were asked if they were satisfied with the NC before and after the blind taste tests, Over 40% of the participants were satisfied with NC. However, after the blind taste tests, the number of satisfied people decreased and there was 13% of participants dissatisfied with the NC. From the results, we can see that the participants were influenced by the blind test and there are some other factors may affect our preferences. As we mentioned in the literature review, consumers will buy the product again if they are satisfied with the product (Foxall, 1980). From the results, we can see that the brand influences consumer buying decisions a lot. From the data in Table 4 .9, there were 63% of participants chose Taste as the most influential. However, nobody voted brand as the most important factor. Compared that to the results obtained in the blind taste tests, in which brand had a strong influence in consumers decisions, there is a contradiction. The inconsistency shows that people do not understand what influences their behavior very well. Conclusion Recommendations The result obtained from the tests and the questionnaire is not consistent in some way. If the answers from participants are truly reflecting their preferences, the obtained result should be consistent. So we should not trust the result given from the research and we should be critical in reading other research data in the future. Furthermore, if it is feasible, we may observe their actual buying behavior after trying the blind taste tests over a period of time in order to get an accurate result. Conclusion In this research, we carry out three blind taste tests and find out that participants tended to choose coffee according to the brand name. 60% of one of the instant coffee brand supporters chose another brand of coffee which is wrongly labeled as their favorite coffee brand by me. Surprisingly, 80% of them do not choose their favorite coffee brand in another test when the labels are gone. The only factor which affects their decisions if the labels are gone is the taste of the coffee. In other words, taste is the only reason for their choices if no labels are provided. The result tells us that without knowing the brand name, their buying decisions are different when comparing with knowing the brand name. The result shows us that brand had a strong influence in consumers decisions. I conduct a questionnaire immediately after the blind taste tests. The statistical result shows that taste is the most important factor affecting their buying decision while price, brand, and influenced by advertisement come second, third and fourth respectively. The data gives us an idea that beside brand and taste, there are many factors should be considered in making the buying decision. References Allison, R. I., Uhl, K. P. (1964). Influence of beer brand identification on taste perception. Journal of Marketing Research, 1, pp. 36-9. Armstrong, G.., Kotler, P. (1999). Marketing: an introduction (5nd ed.). Upper Saddle River. NJ: Prentice Hall. Bayley, R. (1989). Commerce and culture. London: Design Museum. Blackwell, R. D., Miniard, P. W., Engel, J. F. (2001). Consumer behavior (9th Ed.). Ohio: Thomson Learning. Biel, A. L. (1993). Converting image into equity in brand equity. In D. A. Aaker A. L. Biel (Eds.), Brand equity advertising: Advertisings role in building strong brands (pp. 67-82). Hillsdale, NJ: Lawrence Erlbaum Associates. Dowling, G. (2001). Creating corporate reputations. Oxford: University Press. East, R. (1997). Consumer behavior: Advances and applications in marketing. New York : Prentice Hall. Fournier, S. (1994). A consum er-brand relationship framework for strategic brand management. Unpublished doctoral dissertation, University of Florida. Foxall, G. R. (1980). Consumer behavior: a practical guide. New York: Wiley. Henley centre (1989, March 5). Planning for social change. Design Week ,31. Homer, P. M., Yoon, S. (1992). Message framing and the interrelationship among ad-based feelings, affect, and cognition. Journal of Advertising, 211, 19-33. Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity. NJ: Prentice Hall Keon, J. W. (1983). Product positioning: TRINODAL mapping of brand images, ad images and consumer preference. Journal of Marketing Research, 20, 380-392. Levine, M. (2003). A branded world. New Jersey: John Wiley Sons, Inc. MacKenzie, S. B., Lutz, R. J., Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations. Journal of Marketing Research, 23, pp.130-143. Makens, J. C. (1961). Effect of brand preference on consumers perceived taste of turkey meat. Journal of Applied Psychology, August 1961. Mittal, V., Kamakura, W. A. (2001). Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of Marketing Research, 38, pp. 131-42. Ogilvy, D. (1983). Ogilvy on advertising. London: Pan Books. Olins, W. (2000). How brands are taking over the corporation. In M. Schultz, M. J. Hatch, M. H. Larsen (Eds.). The expressive organization: Liking identity, reputation, and the corporate brand. Oxford: Oxford University Press. Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. Boston: McGraw-Hill. Randall, G. (1997). Branding. London: Kogan Page White, B. (2000). Dissertation skills for business and management students. London : Cassell, 2000.

Conflict in The Interior Castle by Jean Stafford Essay -- essays paper

Conflict in The Interior Castle by Jean Stafford The Interior Castle by Jean Stafford is a very disturbing but thought-provoking story of a woman who creates a separate world within her head after being severely injured in a car accident. The conflict of the story is Pansy’s attempted escape from pain. Throughout the story she develops an incredibly intricate world within her own mind. She attempts to run from the pain she feels by retreating into this world in which she has made for herself. After arriving at the hospital with severe facial and cranial injuries due to a car accident, Pansy Vanneman began to lock herself away within her head in silent, unspoken hopes of escaping the terrible pain that surged throughout her body. She spoke mainly to herself within her head and very rarely graced the nurses or attendants with any words at all. She began to wrap her entire existence around what she thought was her one true reason for living: her brain. She did not necessarily worship her mind, but it was the organ itself that intrigued her. In the accident, her brain had been unscathed and she now believed it was some magnificent being that was above anything or anyone that came in contact with her. Throughout the story, Pansy tries to escape any form of pain she feels by retreating deep into her mind, her â€Å"jewel†, as she called it. Even gazing out of the window from her hospital room causes her some form of pain. She sees nothing but death and sadness in the world as she gazes upon the cold, lifelessness of winter. Everything appears cold and dead to her. Her escape is always into her â€Å"sacred brain†, as she thought it should be called. It seemed from time to time, her brain would let her down in one way or another. The bra... ...for by throwing herself around in such ways, she ran back into her mind, hoping to escape any damage that might be done to her. Still, in the end, her brilliant brain, lying in its â€Å"shell-pink satin case†, could not save her from the pain. It couldn’t stop the physical pain of her injuries and it couldn’t block out the reality of the real world. She felt it had failed her by allowing her to be violated by such hurt as the good Dr. Nicholas had inflicted upon her. It could not even shut out the fact that she would one day have to return to the world in which everyone else lived. She lay there, in horrible pain, with what she now referred to as her â€Å"treasureless head†. Pansy believed her brain to be so superior to all things; she thought it could shut out the real world for the rest of her life. When she realized it could not do so, it suddenly lost its worth.

The Origin Of Basketball And I Essay -- essays research papers

Over the years since basketball was invented, its popularity has gotten very big. The game is played all over the world and has made a lot of people rich through its many professional leagues. The National Basketball Association is, by far, the most popular league in the world, but a lot of people like to watch college, high school, and recreational basketball as much. The game of basketball is one of the most popular and exciting games to watch or play on any skill level. In December of 1891, Dr. James Naismith was a teacher at the Young Men's Christian Association Training School in Springfield, Massachusetts. It was winter and one of his superiors, Dr. Luther Gulick, asked of Dr. Naismith to come up with a game that could be played during the winter months ("History"). Dr. Naismith had played rugby and he didn't like the roughness of that game. He wanted a team game which would get rid of most physical contact ("Basketball"). The game contained elements from American football, soccer, and hockey ("History"). Dr. Naismith contemplated the way the game should be played and what should be used for a goal. His original idea was to have a vertical goal. When he consulted some of his students, they brought to his attention that people would be able to block an attempt to score by simply raising their hand in front of the ball. He then came up with the idea of a horizontal goal in which the players would have to throw the ball in an arc. This would mean less force would be needed to get the ball in and it also meant that the opposing players wouldn't be able to block a shot so easily (Anderson, 5). He then asked a custodian to hang to boxes from the balcony in the gym. The custodian came back and said that he only had to peach baskets. That would have to do. The first ball used was a soccer ball. Since there was eighteen kids in his class, each team consisted of nine players (Vancil). Since the baskets were placed on the balconies, which happened to be ten feet high, the players needed a ladder to get the ball out after each score. By 1897, the size of teams had reduced to only five players and the ball was replaced with a slightly larger leather ball, very similar to what is used today ("Basketball"). As the popularity grew, more people began to go and watch th... ...it still does. The first great pro team was the Original Celtics of 1915 ("History"). It survived the NBL and dominated the NBA. The Celtics also changed the game into a future. The Celtics proved to be the best team in history. They were the first dynasty. Under some of the best coaches every to coach, they won an average of 57.6 wins out of 80 per season (Vancil, 12). They won eight championships in a row, and have a total of sixteen which is five more than any other team. The other great team throughout the ages was the Lakers. They won five championships in Minneapolis and six more after they moved to Los Angeles, for a total of eleven (Vancil, 26). The turning point for the NBA was the 1966-67 season. The Celtics were dominating and Bill Russell, the center for Boston, made $100,000 for that year (Vancil, 13). The fan interest was at an all-time high. In 1951 the first All-Star Game was held. The east had five of the leagues top nine scorers and beat the west easily. Eight years later, the Basketball Hall of Fame was built in Springfield, MA. It hold the names of great players, referees, coaches, and people of importance to the development of the game of basketball.

Financial Terms and Definitions Essay

1. Finance: Finance is the study of how people and businesses evaluate investments and raise capital to fund them. 2. Efficient market: Efficient market is the concept that all trading opportunities are fairly priced. 3. Primary market: Primary market is a part of the financial market where new security issues are initially bought and sold. 4. Secondary market: Secondary market is the financial market where previously issued securities such as stocks and bonds are bought and sold. 5. Risk: Risk is the potential that a chosen action or activity (including the choice of inaction) will lead to a loss (an undesirable outcome). 6. Security: Security is a negotiable instrument that represents a financial claim that has value. Securities are broadly classified as debt securities (bonds) and equity securities (shares of common stock). 7. Stock: Stock is an instrument that signifies an ownership position in a corporation. 8. Bond: Bond is a long-term (10-year or more) promissory note issued by a borrower,  promising to pay the owner of the security a predetermined amount of interest each year. 9. Capital: Capital is the amount of cash and other assets owned by a business. These business assets include accounts receivable, equipment, and land/buildings of the business. Capital can also represent the accumulated wealth of a business, represented by its assets less liabilities. 10. Debt: Debt is money that has been borrowed and must be repaid. This includes such things as bank loans and bonds. 11. Yield: Yield is the income return on an investment. This refers to the interest or dividends received from a security and is usually expressed annually as a percentage based on the investment’s cost, its current market  value or its face value. 12. Rate of return: The gain or loss on an investment over a specified period, expressed as a percentage increase over the initial investment cost. Gains on investments are considered to be any income received from the security plus realized capital gains. 13. Return on investment: A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. 14. Cash flow: Cash flow is a revenue or expense stream that changes a cash account over a given period. Cash inflows usually arise from one of three activities – financing, operations or investing – although this also occurs as a result of donations or gifts in the case of personal finance. Cash outflows result from expenses or investments. This holds true for both business and personal finance

Bohemian Rhapsody Lyrics Meaning

Wow. I had no idea there were so many interpretations of this song. For me it's always been clear: the song is about an execution. Please bear with me as I construct a detailed argument for this interpretation. Here's the set-up (all of this is proven later): The narrator has committed murder. He might have done this out of malice, or self-defense, or anything in between; we don't know. The fact is that he killed someone, was caught and sentenced, and is now on Death Row. The man is not an important person, so to speak. He is not famous, nor rich, nor anything of the kind.He has no high-priced lawyers and no â€Å"connections† to help him in his plight. The narrator implies that, if he had higher social status, if he had money or fame or whatever, then he would stand a good chance of escaping death. But alas, he is merely a â€Å"poor boy† (aka ordinary person), and has no such power. His family and friends are attending the execution (or have otherwise heard about it), and are very distressed. Conversely, the family and friends of the dead man want revenge and they can't wait to see the narrator executed.The song takes place just prior to the execution, and involves the narrator talking to (or perhaps just thinking about) his mother, just before he dies. If you're still reading, you have my thanks. Here's the line-by-line analysis: *We start with the narrator's thoughts: â€Å"Is this the real life? Is this just fantasy? † *The narrator is overwhelmed by the idea that he's going to die. He almost wonders whether this is all a nightmare or something. â€Å"Caught in a landslide, No escape from reality† Again, he feels overwhelmed, but he can't really deny that he's about to be killed. Open your eyes, Look up to the skies and see,† Looking up to heaven, wondering about life etc. â€Å"I'm just a poor boy, I need no sympathy Because I'm easy come, easy go, Little high, little low† Here he is quoting the common perspective: he's just a poor man (â€Å"boy†), and he doesn't deserve sympathy. Much of the song is about how no one seems to care for the narrator, even though he seems mournful and regretful for his actions. â€Å"Any way the wind blows doesn't really matter to me, to me† Now that he's going to die, nothing more matters. He has no future, no hopes or dreams or goals.He's going to die within the hour, and there's nothing he can do about it. He feels very hopeless, and from his perspective nothing really matters. â€Å"Mama, just killed a man, Put a gun against his head Pulled my trigger, now he's dead† This part is obvious. He committed murder. I don't he's confessing to his mother here, as surely she would already know by the time of the execution. I think that he's really just sadly reflecting on what he's done, and he mentions this to his mother (or perhaps he's just thinking about her) â€Å"Mama, life had just begunBut now I've gone and thrown it all away† He was a young man, in his 20s perhaps. He had the chance to live a meaningful life, but instead he killed a man, thus causing his own death via execution. The narrator laments, noting that he could have saved his own life by choosing not to murder. But now the deed is done, and the narrator will face justice. â€Å"Mama, ooh, Didn't mean to make you cry If I'm not back again this time tomorrow carry on, carry on as if nothing really matters† Again he's sorry for his actions, and regrets that his mother now weeps for him, as he will soon be killed.The execution will take place within the hour, so if he's not back again this time tomorrow, it will mean that the execution happened on schedule, that he failed to escape it via pardon or other means. The narrator tells his mother that, even if he dies, she should carry on living, almost as if his death didn't matter to her. â€Å"Too late, my time has come† The execution is imminent. â€Å"Sends shivers down my spine, body's aching all the time† These are symptoms of his intense fear. â€Å"Goodbye, ev'rybody, I've got to go† He says a final farewell to his family and friends. Gotta leave you all behind and face the truth† The truth is that he killed a man, and now he faces strict justice. He will die. â€Å"Mama, ooh, I don't want to die I sometimes wish I'd never been born at all† This much is obvious. He doesn't want to be killed, and indeed he wonders if it would have been better never to have been born in the first place. A new voice starts singing; this voice represents his friends and family who are (or have been previously) protesting his execution. â€Å"I see a little silhouetto of a man† The narrator seems so poor and pitiful, â€Å"a shadow of what he once was†, so to speak Scaramouche, Scaramouche, will you do the Fandango† Honestly, I don't know what this means â€Å"Thunderbolt and lightning, very, very fright'ning me† Both he and them are afraid that he'll be killed. The â€Å"lighting† part might indicate that he's to be killed with the electric chair, or it might just be symbolic. â€Å"(Galileo. ) Galileo. (Galileo. ) Galileo, Galileo figaro† Galileo was unfairly persecuted by the authorities of his time. Granted, Galileo didn't commit murder, but the narrator's advocates still draw a parallel, insisting that he doesn't deserve the punishment he's receiving. â€Å"Magnifico.I'm just a poor boy and nobody loves me† The narrator repeats the common belief. â€Å"He's just a poor boy from a poor family Spare him his life from this monstrosity† His friends and family argue that, because he's a poor boy, he deserves sympathy and compassion, not death. â€Å"Easy come, easy go, will you let me go† Here the narrator pleads for his life. He basically says â€Å"You don't seem to care about me; I'm ‘easy come, easy go'. You don't really care if I live or die. So, if you don't re ally care whether I live or die, can't you just let me live? Can't you grant me a pardon or something? â€Å"Then the opposite group, the friends and family of the dead man (and/or the execution authorities) respond to these pleas. â€Å"Bismillah! No, we will not let you go† The other group wants the narrator to be executed. â€Å"(Let him go! ) Bismillah! We will not let you go (Let him go! ) Bismillah! We will not let you go (Let me go. ) Will not let you go (Let me go. ) Will not let you go. (Let me go. ) Ah No, no, no, no, no, no, no. † The two groups have a spirited argument. â€Å"(Oh mama mia, mama mia. ) Mama mia, let me go† Here the chorus of friends and family says â€Å"let me go†, but I really think they mean â€Å"let him go.Don't kill the narrator† â€Å"Beelzebub has a devil put aside for me, for me, for me† Beelzebub means Satan. The narrator feels (or speculates) that Satan is out to torment him by leading him to such a sa d fate. After all, it was probably a devil that tempted him to commit murder in the first place. Likewise, his family feels Satan is tormenting them as well, by killing the narrator to make them feel sad. Perhaps even the dead man's family joins in on this chorus; they feel that it was Satan who told the narrator to commit murder in the first place, and now they insist that execution is the only holy esponse to such a sin. Throughout this, the narrator has been lethargic and morose. But right before the end, he has a sudden burst of passion. â€Å"So you think you can stone me and spit in my eye? So you think you can love me and leave me to die? Oh, baby, can't do this to me, baby Just gotta get out, just gotta get right outta here! † I'm not sure if he's talking to anyone specific here, or if he's just ranting with passion, screaming at everyone and everything involved. As I imagine it, the narrator throws off his guards and fights to escape from his shackles.In the ensuing musical piece, he struggles with the executioners, knocking the room into disarray. The two families watch closely, but everyone knows it's a useless struggle; there's simply no way for the narrator to escape. And the end of the musical piece, he is beaten down and finally subdued. Once again he become morose and dispirited, and the executioners drag him to his place of death (electric chair, perhaps). In his last few moments before death, the narrator resumes his previous state of mind. Nothing really matters, Anyone can see Nothing really matters Nothing really matters to me† Again, because he's about to die, nothing really matters to him. He has no purpose, no hope, nothing. â€Å"Any way the wind blows†¦ † This is an allusion to the begining of the song, where this image was used along with â€Å"nothing really matters† So†¦ yeah. I think that's a pretty thorough interpretation. Bohemian Rhapsody is about a remorseful murderer as he's about to be ex ecuted. Questions? Comments? Did anybody even read all that?