An Online Business Expansion Proposal Essay Example for Free

An Online Business Expansion project EssayDancys Fancy butter is a local, singly owned and operated butter/spread. This business is turn up in Jacksonville Michigan. The operation started out from a simple request from a friend who wanted to taint the Garlic butter for a party. It was then that Anna Dancy realized the family and friends favorite dinner attachment was a possible money making venture. The actual business side was at first a bit taunting. Anna had never run her own business, nor had she worked in food service or distributing food. There was a lot to learn that went way beyond the product. She purchased a unsettled kitchen unit, and started creating her butter spreads. It was not long sooner the Health inspector paid her a visit.She was fortunate that she was giving solid advice as to how to move preceding with rules in running a food service business. The holdup was minimal and it gave her time to actually prep ar for bring her product to a larger customer base then family and friends. Farmers grocery stores are the primary selling place for Dancy Fancy Butter. The product is made and kept preserved in the mobile kitchen, and then Anna and family helpers travel thought out the Jacksonville region setting up at Farmers Markets. It has been a bully success. Now that she has a year under her belt, and with family and friends living outside of Jacksonville and the state of Michigan Anna Dancy had decided that she wants to look for expanding her internet presences and move into selling and shipping her product to a wider market.The avails in todays market for placing access to your product and services online are numerous. For Dancy Fancy Butter being online leave alone open up an opportunity for a larger population to see the products offered. There is an international customer base operational into Canada with the location of the company in Michigan.The possible challenges to mental synthesis an online presence for this company wi ll be insure there is up-keep for everything from the website through thesocial media outlets. The online presence is bound to bring in more clients, the significance will be made clear and the management of the online environment will align with the overall goal to be successful in this endeavor. Current Online CompetitionThe online completers that come up in a basic look for butter, butter spread and organic are, Home Earth Balance (http//www.earthbalancenatural.com/), Melt Up (http//www.meltdirectnow.com/), and Bryannas Vegan Butter (http//vegan.com/recipes/bryanna-clark-grogan/bryannas-vegan-butter/).Earth Balance is an off shoot of the Smart Balance products whose parent company is GFA Brands, Inc. so pull down though this is an natural butter spread, it is still a part of a large company. The website is well organized, and has some(prenominal) appealing features such as a Recipe section and Kitchen Tips. There is not a ecommerce or shopping cart, so the product is only av ailable in stores.The next company Melt Up is an organic butter spread. The website is very basic. It does have a shopping cart and ecommerce. The site offers a newsletter and runs and RSS syndication on its front page. This sight is a good set up if you are familiar with the product.The trey website like or close as a competitor is Bryannas Vegan butter. This site is connected to Vegan.com (http//vegan.com). It is more of a blog site. If the site does allow you to buy products, however it takes you off to Amazon to complete your purchase.This websites do have similar products as Dancy Fancy butter, however they are not homegrown, home town products. The advantage to Dancy Fancy butter is it will carry a local feel to all who visit the website.Online trade Suggestions and StrategiesThree online strategies that are planned for the rolling out Dancy FancyButter online expansion will be an email campaign, a Facebook group for the company and third will be content strategy of building Cooking Tips videos for the website.